How to Unlock Your Sales Potential with Value Added Resellers (VARs)
Making the most of your existing technology starts with your tech stack—an interconnected and integrated suite of business tools, technology products, and software applications. Finding partners like Value Added Resellers (VARs) can help you unlock the power hidden within these resources. VARs also represent another channel for sales optimization within your organization. This outline discusses […]
What Is the ROI of an SEO Campaign?
Lots of digital marketers openly proclaim that search engine optimization (SEO) is the best marketing strategy for most businesses. But what makes a marketing strategy the best? Obviously, that question is subjective. But one of the most common ways to evaluate the quality or effectiveness of a marketing strategy is to measure its ROI […]
CRM Software for Financial Advisors: Compliance with Security Regulations
With the advancements of technology within the financial advisory industry, customer relationship management (CRM) integrations have become a practically indispensable tool for advisors. A well-designed and easy-to-use CRM system allows financial advisors to more effectively manage their clients’ data in order to provide timely service and better product recommendations. At the same time, there is […]
AI Chatbots: Revolutionary Impact of ChatGPT on Digital Marketing
AI chatbots have revolutionized our approach to communication and customer service in many industries. They are powered by Artificial Intelligence (AI) technology to generate dynamic, intelligent responses based on keywords or phrases detected in the conversation. By leveraging Natural Language Processing (NLP), AI chatbots can better understand specific contexts and deliver tailored answers accordingly. ChatGPT […]
Software Vendor-Reseller Partnerships: 5 Reasons to Collaborate
Software vendor-reseller partnerships are a type of strategic collaboration between software vendors and resellers. It is beneficial for software companies to enter product growth agreements with third parties, to broaden their customer base, expand to new geographical markets, improve customer support and generate more revenue (or at least diversify income streams). This article looks at […]
CRM & CX: Understanding the Distinction
Customer relationships are at the heart of today’s successful organizations. Reaching consumers, understanding their needs and preferences, and building their trust—these tasks demand robust strategies optimally leveraging customer data. Achieving that organizational excellence is often a combination of careful management regimes such as Customer Relationship Management (CRM) and measurable experiences delivered to end customers—known as […]
Latest Instagram Marketing Hacks for 2023
Instagram is undoubtedly one of the most popular social media platforms worldwide and has massive potential for businesses. From Reels to Instagram Shopping, there are numerous tools and tactics that can be used to help amplify your brand presence on this platform. Whether you’re a seasoned marketer or looking to tap into the industry for […]
Advantages of Implementing a Data-Driven Sales Approach
The data-driven sales approach is a modern approach to sales usually powered by technology and data. Leveraging big data, artificial intelligence (AI), and machine learning (ML) tools today, digital businesses are able to focus their resources on more targeted opportunities with higher returns. The advantages of such strategies span from improved capability in decision-making processes […]
Challenges of Interactive Content in Your Marketing Strategy
Interactive content is indeed an increasingly important part of marketing strategies in the digital world. As modern consumers become acclimated to digital content on their devices, they are seeking methods of engagement and new visually appealing experiences. Actually, taking advantage of this industry shift at a high level gives brands a competitive edge and a […]
