The internet has a ghostwriting problem. In some cases, published articles are posted on the web with either no distinct author or with an author
Corporates and agencies alike are up in arms about the predictions and prognostications for 2023’s inevitable marketing malaise. Marketing budget backpedaling is nearly inevitable in
I recently re-read Malcom Gladwell’s book, “The Tipping Point” as an audiobook and the marketing principles contained in it are timeless. The success of any
The only constant is change. Nowhere is this more palpable than in the world of internet marketing and search engine optimization. What works today may
As we prepare to launch a new digital marketing agency website here at Marketer.co and head into a new year, we wanted to codify, in
By now, most businesses have some sort of social media presence. Some have just claimed their profiles and hoped for the best, while others have gone
Social media marketing depends on content as a type of fuel to drive interactions and increase follower counts. While social-exclusive, text-based updates can be effective,
There are numerous variables that go into running a successful social media campaign. Factors like quality and frequency of posts, along with proper engagement quickly
There is a wide range of opinions on the practicality of social media marketing. There are the social media loyalists, who insist that social media marketing
