In the sphere of search engine optimization (SEO), duplicate content looms as a notorious adversary that has the potential to cause grave harm to
Original research is one of the most valuable foundational pillars you can have in a content marketing program. Because it’s original, it’s automatically unique,
Good marketing campaigns are built on a foundation of research. The more you understand about your business, your industry, your target demographics, and the
You know that social media marketing is important, but do you know what it takes to make a campaign measurably successful? The Definitive Guide
Over the past decade, social media has become seriously involved in the way brands engage with customers and users. Last year (2012) there was
LinkedIn is one of the fastest-growing social networking sites for professionals and businesses – and perhaps the most useful. It has grown to become
In the wake of recent Google updates, there have been varying opinions on how you can try to recover if your site was hit.
You’ve already got a content marketing program in place. You may have been at it for a week, a year, or even longer, but
Content marketing strategies demand multiple mediums and multiple outlets in order to be effective. Too many content marketers rely on a traditional, basic structure,
