Marketing Budget Cuts: Making the Most of Economic Uncertainty
If you’re like most business owners, you’ve been reading the economic tea leaves to figure out how you should strategically adapt for the next few months and years. Inflation is high, the supply chain is still shaken up from the COVID-19 pandemic, and consumers are starting to worry; while there are some positive economic indicators […]
The Ultimate Guide to Cold Email Marketing
Is email dead? With the rise of social media, instant messaging, and other forms of online communication, you might think so. But the truth is that email is far from dead. In fact, McKinsey & Company reports that it is 40 times more effective at acquiring customers than Facebook and Twitter combined. “That’s because 91 […]
Where To Buy Leads? Top Marketplaces for Buying Leads in 2023
While there may be many methods for generating leads organically, there are some circumstances when buying leads can be a quick and efficient alternative to scaling your marketing efforts. Nonetheless, not all lead sellers and lead providers are created equal, and with the extensive range of options existing, it can be challenging to decide who […]
Top 10 Best Practices to Improve Your Email Marketing
Businesses have been using email to promote their products and services since the 1990s. Since then, many new forms of marketing have come along: social media marketing, influencer marketing, YouTube ads, and more. And yet, email is still one of the most effective marketing tools out there. In fact, a report by McKinsey & Company […]
How to Choose the Best Digital Marketing Agency
Your business needs marketing and advertising. Unless your business is the recipient of some mystical blessing that allows it to naturally generate more paying customers, it’s on you to build awareness, make your brand more appealing, and ultimately get more people to buy what you’re selling. The problem is, marketing is hard to do on […]
How Implementing Agile Marketing Solutions Can Improve Your Marketing ROI
Agile software development methodologies have been used for decades. It’s only in more recent years that agile frameworks have been used as a means to enhance digital marketing processes and campaigns. In today’s ever-changing marketing environment, it is essential to have marketing strategies that can quickly adapt to changing market conditions. Enter agile marketing. Agile […]
101+ Ways to Get More Social Media Followers
Social media marketing remains one of the most popular online marketing strategies because of its approachability, versatility, cost effectiveness, and best of all—its potential for long-term growth. As your audience grows, all of your efforts become more effective—you’ll be reaching a bigger audience, sporting more engagements, and accordingly, you’ll get a higher return on investment for everything you […]
How to Get High-Profile Media Exposure for Your Startup
You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over your company. Now, the only question is, how am I going to make this thing visible? Your biggest marketing problem for startups is […]
How to Speed Up Your Time to Rank on Google
Clients always ask, “how long does it take to rank on Google?” It’s a loaded question, partly because: Some keywords are more difficult to rank Some sites are treated better on launch–even in the presence of similar ranking factors Google is deindexing more of the web than ever before thanks to the rise of AI […]
