The bidet and SEO industries have a lot in common.
We’re both involved in cleaning up messes.
We’re both interested in providing better user experiences.
And we’re both interested in experimenting with the latest technological advancements (even if it’s not always comfortable at first).
Though admittedly, achieving “number 2” in SEO means something very different than it does to the hygienic folks in the bidet industry…
Still, when an emerging bidet brand came to us with lofty aspirations and a desire to reach number 1 in the SERPs, we jumped at the chance.
It was an opportunity for us to show just how much of an impact a solid SEO strategy can make.
And boy, did we deliver.
The bidet industry presents some interesting challenges.
It's a growing industry, as more people in the United States discover the many benefits of using a bidet, rather than wiping with toilet paper. That's good for business, but it also attracts a lot of competition. Breaking into the space would require us to bear down, analyze the obstructions, and push with enough force to overcome them.
On top of that, this particular client was a fairly new brand with minimal name recognition, practically no domain authority, and a single, fresh deposit in their SEO efforts.
These challenges were significant, but we could never leave a brand behind – especially a brand that supports behinds.
It would have been a dereliction of doodie to “spray and pray,” targeting general audiences with unfocused keywords and phrases.
Instead, we put our efforts into targeted precision.
That meant choosing only the most valuable potential keywords for our client to target, thus maximizing our effectiveness and minimizing costs. The keywords we selected were highly relevant to the industry, relatively minimal in competition, and yet affiliated with high search volume.
This golden ratio is ideal for any SEO strategy. You need keywords and phrases that are relevant, capable of facilitating organic traffic, and still approachable. This way, you can speak to the right audience, rank faster, and accumulate as much traffic as possible.
A few weeks later, we were on a roll.
· Strategic analysis and keyword research. Everything started with a strategic analysis, combined with keyword research. We wanted to know everything there was to know about bidets, including how they work, who uses them, who's selling them, and how we could attract the most attention to this particular brand. Once we had a good game plan in place, everything became much looser and easier to pass.
· Onsite content support. Developing good content, or as we called it, making vowel movements, is always a crucial part of an SEO strategy. That's why we spent some time analyzing and supporting onsite content efforts. This particular client already had a thriving (and punny) blog, but we helped advise and fine-tune the content for SEO purposes.
· Onsite technical optimization. We also assisted with technical onsite optimization, analyzing internal pages for technical performance, keyword support, and more. With hundreds of ranking factors considered by Google, technical onsite optimization is hard to practice without an experienced SEO provider assisting you.
· Offsite content and link building. The heart of this campaign was in offsite content and link building. Writing and publishing offsite articles with various relevant publishers helps to increase your domain authority and page authority, ultimately increasing the subjective authoritativeness of your brand and thereby increasing your rankings. After even a few months of consistent external publishing, this bidet brand began to see positive momentum in the SERPs.
· Ongoing critical analysis. We’re not party poopers, but sometimes, it’s important to acknowledge the limitations of our own efforts. SEO is as much of an art as it is a science, and it requires some analysis and tweaking to be successful. We kept a close eye on our progress, especially in the first few months, so that we could learn from our efforts and adapt. Ultimately, this allowed us to achieve much more for this bidet brand.
Like a constipated accountant who couldn’t budget, some of our clients lack the resources necessary to support a higher-level campaign. But with even a modest budget, we can offer a collection of strategies capable of helping your brand achieve sustainable SEO momentum.
It was a splash hit from the start — flushing away any lingering doubts about our SEO strategy.
· An increase in overall ranking keywords by 10x. We were able to multiply the total number of keyword rankings for this client by a factor of 10. In other words, they rank for a number of keywords in order of magnitude larger than what they started with.
· Top 10 rankings for the bidet industry’s 5 most competitive keywords. From bottom to top, we cleaned up the rankings. This brand is now on page 1, in the top 10 rankings for all 5 of the most competitive keywords in the bidet industry.
· 300x impressions. For each impression this brand had before we started, it now has more than 300. Thousands and thousands of people are seeing this brand for the first time.
· 10x leads. With the sales pipeline officially unclogged, this brand saw a tenfold increase in leads. And we expect this is only the beginning.
· 4x sales. As you might imagine, this had a very positive impact on sales. Now, this bidet brand has 4 times as many sales as it did – and it's selling more on its website than it is on Amazon.
· Massive email list growth. As an added bonus, this bidet brand has seen massive email list growth. As more people discover and visit this brand’s website, the list continues to naturally expand.
As this bidet brand’s top competitors continue to circle the drain, we’ve been redoubling our efforts.
With a broader spectrum of target keywords, more onsite refinement, and of course, more content, we can push these results even further.
Perhaps you found the humor in this article corny. Perhaps you only liked a phew of our jokes.
But when it comes to delivering some of the best SEO results in the industry, we're quite serious.
If you're interested in a free consultation, with far more details and far fewer puns, contact us today!
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