The global bidets market and the SEO world have more in common than most people realize.
We’re both involved in cleaning up messes.
We’re both obsessed with improving the enhanced user experience.
And we’re both driven by technological innovations—though sometimes those innovations involve adjustable water pressure, heated seats, or the latest developments in smart technology.
But unlike toilet humor, the global bidets market conversation is no joke. The bidets market has seen significant growth in recent years, fueled by environmental concerns, water conservation, and rising awareness of the health benefits of improved personal hygiene. From bidet toilet seats to handheld bidets, portable bidets, and full bidet toilets, this space is expanding fast—especially as many Americans discover the eco friendly alternative to toilet paper.
To understand this growth, it helps to consider market growth factors such as sustainability concerns, innovation trends, and increased global adoption.
So when a brand-new player approached us wanting to break into this rapidly evolving market landscape, we knew two things:
But we never leave a brand behind—especially a brand designed to support behinds.
Breaking into the bidets market is no small task.
It's a growing industry, as more people in the United States—and especially North America—discover the many benefits of using a bidet, rather than wiping with toilet paper. That's good for business, but it also attracts a lot of competition. Breaking into the space would require us to bear down, analyze the obstructions, and push with enough force to overcome them.
On top of that, this particular client was a fairly new brand with minimal name recognition, practically no domain authority, and a single, fresh deposit in their SEO efforts.
Between rising consumer preferences, growing end use categories, and rapidly expanding market segmentation, new brands must compete with established brands offering premium bathroom fixtures, innovative toilet systems, and an array of modern bidets designed for enhanced comfort. This evolving market segmentation reflects diverse product adoption across demographics and regions.
Our client faced:
But this was also a chance to prove how SEO can drive market opportunities, shape market share, and position even a new company among the major players.
These challenges were significant, but we could never leave a brand behind – especially a brand that supports behinds.
In an industry with massive market size variation across Asian countries, South Korea, Middle East, emerging markets, Canada bidets market, and the broader Asia pacific bidets market, a generic approach would have been a dereliction of doodie.
Instead, we focused on:
We also considered rising disposable incomes and shifting global demands that influence buying behavior in the bidets market.
That meant choosing only the most valuable potential keywords for our client to target, thus maximizing our effectiveness and minimizing costs. The keywords we selected were highly relevant to the industry, relatively minimal in competition, and yet affiliated with high search volume.
This allowed us to select keywords with the perfect balance of:
This golden ratio is ideal for any SEO strategy. You need keywords and phrases that are relevant, capable of facilitating organic traffic, and still approachable. This way, you can speak to the right audience, rank faster, and accumulate as much traffic as possible.
A few weeks later, we were on a roll.
· Strategic analysis and keyword research. Everything started with a strategic analysis, combined with keyword research. We wanted to know everything there was to know about bidets, including how they work, who uses them, who's selling them, and how we could attract the most attention to this particular brand. We studied the global bidets market from the rim up—including rim bidets, toilet seat bidets, ceramic bidets, and bidet attachments. Our research extended into market size trends, evolving product categories, and the role smart bidets play in shaping innovation standards.
We also added competitive tracking tied to market share, keeping an eye on emerging leaders.
We dove into:
We researched competitors like Lixil Corporation, Drummond Bathroom Ltd, Drummond Bathroom, Xiamen Soothingware Sanitary, and others shaping trends in eco friendly, energy efficiency, health monitoring, and repair services.
This research helped us educate consumers, understand potential customer needs, and refine the client’s SEO foundation.
Once we had a good game plan in place, everything became much looser and easier to pass.
· Onsite content support. Developing good content, or as we called it, making vowel movements, is always a crucial part of an SEO strategy. That's why we spent some time analyzing and supporting onsite content efforts. This particular client already had a thriving (and punny) blog, but we helped advise and fine-tune the content for SEO purposes.
Our job was to optimize it with:
We kept the humor but reinforced it with keyword-rich, performance-focused content.
· Onsite technical optimization. We also assisted with technical onsite optimization, analyzing internal pages for technical performance, keyword support, and more. With hundreds of ranking factors considered by Google, technical onsite optimization is hard to practice without an experienced SEO provider assisting you.
To support their rise in rankings, we optimized:
This is where SEO acts as a crucial role, ensuring Google can digest everything efficiently.
· Offsite content and link building. The heart of this campaign was in offsite content and link building. Writing and publishing offsite articles with various relevant publishers helps to increase your domain authority and page authority, ultimately increasing the subjective authoritativeness of your brand and thereby increasing your rankings. his extended relevance across multiple regions including North America, Asia, and Europe. After even a few months of consistent external publishing, this bidet brand began to see positive momentum in the SERPs.
This is where things really took off.
We built a strong offsite presence using:
As authority climbed, so did rankings.
· Ongoing critical analysis. We’re not party poopers, but sometimes, it’s important to acknowledge the limitations of our own efforts. SEO is as much of an art as it is a science, and it requires some analysis and tweaking to be successful. We kept a close eye on our progress, especially in the first few months, so that we could learn from our efforts and adapt. We constantly adjusted strategy based on:
Ultimately, this allowed us to achieve much more for this bidet brand.
Like a constipated accountant who couldn’t budget, some of our clients lack the resources necessary to support a higher-level campaign. But with even a modest budget, we can offer a collection of strategies capable of helping your brand achieve sustainable SEO momentum.
It was a splash hit from the start — flushing away any lingering doubts about our SEO strategy.
· An increase in overall ranking keywords by 10x. We were able to multiply the total number of keyword rankings for this client by a factor of 10. In other words, they rank for a number of keywords in order of magnitude larger than what they started with.
· Top 10 rankings for the bidet industry’s 5 most competitive bidet market keywords. From bottom to top, we cleaned up the rankings. This brand is now on page 1, in the top 10 rankings for all 5 of the most competitive keywords in the bidet industry.
· 300x impressions. For each impression this brand had before we started, it now has more than 300. Thousands and thousands of people are seeing this brand for the first time.
· 10x leads. With the sales pipeline officially unclogged, this brand saw a tenfold increase in leads. And we expect this is only the beginning.
· 4x sales. As you might imagine, this had a very positive impact on sales. Now, this bidet brand has 4 times as many sales as it did – and it's selling more on its website than it is on Amazon.
· Massive email list growth. As an added bonus, this bidet brand has seen massive email list growth. As more people discover and visit this brand’s website, the list continues to naturally expand.
Our client saw meaningful traction across North America, with improved visibility aligned to rising global market size.
The global bidets market will continue expanding in the coming years, especially with innovations in:
And as North America and the Middle East show increasing momentum and contribution to the rising market size, our client’s momentum is only accelerating.
With a broader spectrum of target keywords, more onsite refinement, stronger marketing efforts, expanded product lines, and deeper regional market segmentation, and of course, more content, we expect their market share to grow even further.
Perhaps you found the humor in this article corny. Perhaps you only liked a phew of our jokes.
Whether you're in the global bidets market, exploring market trends, or simply ready to upgrade your digital presence, we can help your brand:
If you want a free consultation, far fewer puns, and far more impact, contact us today!
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