How to Fix Your Falling Website Rankings

Samuel Edwards
February 16, 2022

As a website proprietor, you understand that maintaining a website can be an excellent approach to allure novel clients, provide valuable facts, and generate revenue. 

But what transpires when your website's rankings begin to dwindle dramatically? Your website might become less conspicuous to budding customers, leading to an unfavorable impact on your enterprise. 

In this composition, we will furnish you with some suggestions on how to address your plummeting website rankings.

Execute a Website Review

Execute a Website Review

The primary step in resolving your falling website rankings is to execute a website review. This assessment will assist you in pinpointing the areas that necessitate improvement. Some issues to look out for include: 

Broken links Sluggish loading speed Duplicate content Missing meta descriptions Inferior quality content Inadequate user experience.

After identifying the issues, commence correcting them individually. You can avail of a website audit instrument to facilitate you in identifying these issues.

Enhance Your Website Content

One of the most crucial elements that determine your website rankings is the eminence of your content. You should guarantee that your website contains exceptional and high-quality content that is pertinent to your target audience. The content should also be optimized for search engines. This signifies that you should incorporate pertinent keywords in your content and meta descriptions. 

Furthermore, you should ensure that your website is updated recurrently. This will aid in improving your website rankings and keeping your target audience engrossed. You can accomplish this by appending blog posts, news updates, or any other kind of content that is pertinent to your audience.

Pay Attention to Link Building

Link building services are an important component of a holistic digital marketing strategy. It involves acquiring hyperlinks from other websites that point back to your website. These links are viewed as votes of confidence by search engines, indicating that other websites consider your content to be valuable and relevant. As a result, search engines tend to rank websites with a greater number of high-quality links higher in their search results. 

However, it's important to note that link building should be done in a strategic and thoughtful way. Simply adding too many anchor text links indiscriminately can actually have a negative impact on your overall search engine ranking. 

Search engines have become more sophisticated in recent years (from Panda 3.3 to Panda 3.4--in the early years to more recent SpamLink and content quality Google updates), and they can detect when websites are engaging in manipulative link building tactics to artificially inflate their ranking.

Optimize Your Website for Mobile Devices

Responsive Design

Mobile devices are gaining momentum as a popular medium for browsing the internet. Hence, it is crucial to optimize your website for mobile devices. This implies that your website should be user-friendly, load promptly, and be responsive to diverse screen sizes. 

If your website is not optimized for mobile devices, you might encounter a decline in rankings. You can employ an instrument such as Google's Mobile-Friendly Test to verify whether your website is optimized for mobile devices.

Foster High-Quality Backlinks

Backlinks are a vital factor in enhancing your website rankings. Backlinks are links that other websites use to link to your website. The quality and quantity of these links can have a substantial influence on your website's rankings. 

To foster high-quality backlinks, you can reach out to other websites in your industry and request them to link to your website. You can also create high-quality content that other websites will want to link to. It is paramount to note that you should only foster backlinks from respectable and high-quality websites.

Utilize Social Media

Utilize Social Media

Social media is a first-rate approach to promote your website and improve your website rankings. By disseminating your content on social media, you can amplify your website's visibility, allure novel clients, and enhance your website's rankings. 

To utilize social media effectively, you should ensure that your social media profiles are optimized for search engines. This implies that you should incorporate pertinent keywords in your profiles and descriptions. You should also ensure that your content is shareable and engaging. This will aid in increasing your social media following and improving your website rankings.

Monitor Your Website Performance

Monitoring your website performance is critical in addressing your plummeting website rankings. By monitoring your website's performance, you can pinpoint the areas that necessitate improvement and take action before it is too late. 

Several instruments can help you monitor your website's performance. Google Analytics is an excellent instrument that can aid you in monitoring your website's traffic, bounce rate, and other crucial metrics. You can also avail of an instrument such as SEMrush to monitor your website's rankings and track your competitors.

Utilize Google Search Console

Utilize Google Search Console

Google Search Console is a free instrument that can aid you in monitoring your website's performance in Google search results. It is a valuable resource that can help you to identify any issues that may be affecting your website's rankings. By using this tool, you can track your website's search performance, identify any errors or issues, and ensure that your website is optimized for search engines.


In conclusion, fixing falling website rankings can be a formidable task, but by following these tips and utilizing various online tools, you can augment your website's visibility to potential customers, attract more traffic, and generate more sales.


Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.