How to Unlock Your Sales Potential with Value Added Resellers (VARs)

Timothy Carter
August 7, 2023

Making the most of your existing technology starts with your tech stack—an interconnected and integrated suite of business tools, technology products, and software applications.

Finding partners like Value Added Resellers (VARs) can help you unlock the power hidden within these resources.

VARs also represent another channel for sales optimization within your organization.

This outline discusses exactly how processes such as identifying current needs, evaluating potential VARs, leveraging expertise to tailor solutions, and optimizing workflows are effective strategies for taking an existing tech stack and transforming it into a valuable asset- capable of delivering immense value to businesses now and in the future.

Understanding Value Added Resellers

Understanding the VAR Business


A Value Added Reseller (VAR) is a company or partner that provides specialized services to help businesses get the most out of their technology.

These customized services typically include configuration, integration, training, and maintenance in order to maximize the value of existing systems or newly purchased solutions.

By executing cost-effective processes and standards, VARs are able to abstract complexity away from businesses that would need extensive development resources otherwise.

VARs furthermore give businesses access to expertise on new technologies right away in order for them to remain competitive as markets evolve over time.

Benefits of partnering with VARs

Value Added Resellers (VARs) offer specialized services and customized solutions designed to address specific business needs.A partnership with a VAR can bring many benefits, from a deep understanding of the latest tech trends and optimizations to cost savings due to enhanced buying power.Furthermore, many technological components become intertwined which increases complexity; innovation often lifts one side while weakening other segments.

Types of services provided by VARs

Value-added resellers (VARs) provide specialized services and solutions to effectively enhance tech stack investments. They offer cloud computing, on-demand storage, server installation/ configuration services and more.

What sets VARs apart from traditional service generators is their team of software developers/designers, systems integrators, and IT professionals with deep technical expertise that enables them to assess existing systems before suggesting necessary packs accordingly making them commendable partners for most stack growth cases.

Their planning prowess also helps businesses select solution packages carefully that grow accurately as workload demands—while paying attention to budget restrictions sensibly.

Evaluating Your Tech Stack

What is a tech stack


Identifying existing technology needs and gaps

When evaluating your tech stack, the first step is to properly identify existing technology needs and gaps. Start by pinpointing how current solutions are helping or hindering workflow processes. Envision what features or technologies could add additional value and create opportunities for growth in the future.

There may be cases where unmet needs aren't solved through current hardware or software unless it's modified - recognizing these situations and determining if a VAR partner can make implementation easier is key in making sure you get the most out of your technology investments.

Assessing the effectiveness of current solutions

Evaluating your tech stack begins with understanding what you already have in place. Assessing the effectiveness of existing solutions enables you to identify any areas of improvement or optimization, from application usage and performance to cost efficiency and security.

Look for ways in which existing technology can be streamlined to maximize productivity or improved to meet changing customer expectations and business needs.

By tracking and analyzing key trend metrics over time, you better understand how current solutions are being used—and why they’re not effective in certain cases—in order identify valuable opportunities for growth with VARs.

Determining areas for improvement and optimization

When evaluating your tech stack, it is important to determine where improvements and optimizations can be made.

Strategies should focus on identifying existing technology needs and gaps, assessing the effectiveness of current solutions, pinpointing inefficient processes, and taking the time to actively evaluate these opportunities for enhancement.

Through a thorough assessment of the tech stack utilization, this way critical areas within IT that require optimization can be mapped out accordingly.

Finding the Right Value Added Reseller

Why You Should Consider Becoming a Value Added Reseller


Researching and identifying potential VARs

Researching and identifying potential Value Added Resellers (VARs) can be a daunting task. To make the process easier, first, try to identify mobile application platform vendors that are consistently known for high quality customer service. Next, contact specialty electronic distributors who may have already vetted current providers in order to provide performance data from former customers.

Additionally, neighbors, colleagues, or other business connections may be able to provide firsthand accounts of their experiences working with local VARs. Finally, an exhaustive Google search for ‘best tech stack VARs’ can yield results of highly targeted thought leaders in each region.

Taking the extra time to research possible value added resources now will pay critical dividends down the line toward technological success and competitive advantage over aging rivals.

Evaluating VARs based on expertise and industry experience

When researching and identifying potential Value Added Resellers (VARs), it's important to evaluate them on their expertise and industry experience in order to get the most out of the partnership. Consider factors such as sector track records, reputations, client base demographics, and locations.

VARs must fully understand your niche environment so they make suitable technological recommendations and promptly address potential problems or complaints.

Additionally, determine how current tools or techniques that will be beneficial for your prospects and objectives can best integrate with the existing technology infrastructure under their guidance.

Considering compatibility with your tech stack and business goals

When researching potential value added resellers (VARs) to partner with, it is important to look at both their technical and competitive capabilities. It is also essential to review how well they will fit your tech stack and business goals.

You'll need a VAR that can not only deliver the research and implementation services required but also if they pair well with your existing technology infrastructure and provide custom solutions for any unique needs you have.

Take into account factors such as the cost of goods sold, various product offerings from vendors, support services included in packages, or add-ons offered to replicate features within existing systems already established by current providers. Select carefully so you make the most of your partnership!

Collaborating with Value Added Resellers

Establishing clear communication channels and expectations

When collaborating with Value Added Resellers (VARs), it is essential to establish clear communication channels and expectations.It is important for all parties involved to be aware of information-sharing processes, timelines, responsibilities assigned to both the VAR and client company, approach that will be taken, standards of performance as well any deadlines related to project completion.A successful collaboration between VARs and clients can only be achieved with respect, and professional courtesy towards one another during every stage of the process.Although resources are limited for many businesses in tumultuous times like these, it is in their best interest that clear lines of information flow have been established from the very beginning.

Defining project scope and objectives

When working with Value Added Resellers, it is crucial to set clear project scope and objectives in order for collaboration to achieve optimal results. All parties should define the outcomes they are expecting from partnering up as well as tasks that need to be completed beforehand.

This will give added clarity on time frames and benchmarks along with what components of the technology stack require customization leaving plenty of room for flexibility and reliability throughout this process.

Additionally, expectations should also impede communication skills, service availability, response times, and contact methods as agreed upon in a contract before any work begins.

Leveraging VARs' expertise to customize and integrate solutions

Successful integration of comprehensive and robust tech stack solutions requires specialized expertise. Value Added Resellers (VARs) help ensure efficient, tailored integrations that are customized from the ground up to identify each business’ unique needs and goals.

Through discussions of desired outcomes and current challenges with VAR vendors, various onsite implementations can be executed to deliver turnkey powerful experiences ripe for optimization.

This collaboration which leverages VARs' expertise is essential in order to make the most of existing technology investments.

VAR-assisted strategies mean businesses attain bespoke solutions offering the maximum value-added potential for long-term success.

Leveraging Value Added Resellers for Tech Stack Optimization

Tailoring solutions to meet specific business needs

Leveraging Value Added Resellers (VARs) for tech stack optimization is a great way to architect customized solutions--tailored specifically to the unique needs of businesses.

Partnering with VARs allows organizations to benefit from customized solutions ranging from software integration and content-sharing capabilities, as well as tools enabling automation and the optimization of processes.Equipping entrepreneurs with effective technologies helps drive revenue growth and prevent unnecessary headaches wasted researching valuable up-to-date IT developments on their own. When business functions are better managed, competitive advantages and profitability can be observed in any line of work.

Streamlining workflows and enhancing productivity

Partnering with a professional Value Added Reseller (VAR) allows businesses to accelerate workflow processes for tech stack optimization.

VARs bring capabilities such as advanced strategies, specialized coding and experienced development skills needed for customization and effective integration of different tools into one optimized network that fits their business requirements.

These solutions can further reduce operational cycles and shape new ways of working by automating tasks, making them cost-efficient keeping track of customer data for improved business analysis moving forward.

The long-term result will be streamlined workflows providing convenient access to data and unlocking more potential in the current technology within an organization’s ecosystem.

Monitoring and Measuring Success

Implementing performance metrics to evaluate the impact of VAR partnership

Implementing performance metrics is essential for assessing the money, effort, and time invested in a collaboration with a VAR. VARs often provide oversite but may not understand specific business objectives and plans of customer success to reach an organization's technology goals.

It will associate costs per hour rate with the goal of being able to realize better design or cost efficiency validation after installation & setup activities based on task-related values input by personnel-related involved activities such as custom coding utilized benchmark that offers explainable concise detail allowing a clear way track progress improvement process easily monitored.

Gathering feedback and addressing any concerns or issues

Successfully leveraging a Value Added Reseller (VAR) is heavily reliant on feedback and close communication.

After VAR services have been implemented, it's important for businesses to collect customer and employee feedback to measure progress.

Initiative surveys can be set in place strictly dedicated to evaluating a range of questions concerning customer experience or satisfaction regarding specific developments or improvements from the VAR partnership utilization.

Using this data to further bolster arrangement concepts allows for any arising issues, both big and small, to be immediately addressed in real-time minimizing future headaches when scaling tech stacks.

Whether it’s within individual departments or overall enterprise solutions an insights-driven workflow shift will always assist with obtaining quicker results more monetarily beneficial.

Making necessary adjustments for continuous improvement

In order to ensure tech stack optimization remains viable into the future, the establishment of a yearly maintenance protocol and review session is necessary.

By monitoring data gathered throughout the lifespan of integrating Value Added Resellers (VARs) into tech stack solutions, insight will be gained expanding potential optimizations.

Depending on market demand and daily processes adjustments should be made to optimize VAR partnerships improving business outcomes while maintaining reasonable revenue margins even if incident costs equate for investments in unfamiliar areas.


Partnering with a qualified Value Added Reseller (VAR) is an impactful way to gain access to specialized tools, custom-designed solutions, and additional support. Making sure that the VAR shares industry knowledge and expertise in addition to having system compatibility with your tech stack are critical factors when selecting a partner.

By taking all of the necessary steps outlined here, you will have set up the mechanism for maximum optimization and ROI enhancement from leveraging value added services for your tech stack. As always — measure success continuously to keep growing long-term.


Timothy Carter

Chief Revenue Officer

Timothy Carter is a digital marketing industry veteran and the Chief Revenue Officer at Marketer. With an illustrious career spanning over two decades in the dynamic realms of SEO and digital marketing, Tim is a driving force behind Marketer's revenue strategies. With a flair for the written word, Tim has graced the pages of renowned publications such as Forbes, Entrepreneur, Marketing Land, Search Engine Journal, and ReadWrite, among others. His insightful contributions to the digital marketing landscape have earned him a reputation as a trusted authority in the field. Beyond his professional pursuits, Tim finds solace in the simple pleasures of life, whether it's mastering the art of disc golf, pounding the pavement on his morning run, or basking in the sun-kissed shores of Hawaii with his beloved wife and family.