What Works in Online Marketing

Samuel Edwards
January 16, 2021

As a marketer, have you ever wondered:

  • What other marketers are spending their money on?
  • What strategies other marketers are using?
  • What results other marketers are seeing?
  • Where does the marketing community think trends are heading?

Of course, you have. We all have. The answers to these questions can help you understand your place in the marketing world, come up with better strategies, and prepare for the uncertain future of online marketing in dozens of specific areas. 

Unfortunately, these answers aren’t clear; even if you talk to every marketer you meet in person, you’re still only getting a narrow perspective of the marketing landscape. 

At AudienceBloom, we’ve attempted to go a step further by creating, executing, and analyzing a survey to uncover the answers to these questions, and then some. Sprawling over 50 questions, we collected information from 357 of the nation’s online marketers, and the results spell an interesting and dynamic future for some of the most popular marketing strategies of our era. As a general trend, marketing budgets are on the rise, but that only scratches the surface of what we found. 

Find out:

  • How marketing budgets are going to change in the future (hint: 84 percent of marketers are aligned here)
  • Which strategies are generating the highest ROI
  • Which strategies are dying out (with 59 percent of respondents predicting a decline)
  • Which SEO tactics are the most effective
  • Which strategies have been the most challenging for marketers
  • Which social media platforms are most popular, and most effective (earning activity from 90 percent of users)
  • Where online marketers are spending the most (and least) (with 96 percent of responders either keeping or increasing their budget in one key area)
  • What types of content are most effective
  • Where SEO is headed over the course of the next decade (with 78 percent in agreement)

If you’re ready to learn the answers to these questions (and more), or if you’re just curious how much we were able to learn, click here to download the full report – 100% free!


Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.