Some form of content marketing is now essential to reel in potential customers, keep them interested, and ultimately convert them.
It's not a trend that businesses can afford to ignore anymore - it's become an absolute must-have for B2B organizations who want to establish themselves as industry leaders with major street cred.
Thankfully, there are now quite a few options out there when it comes to B2B content marketing platforms that can help brands get their content organized, distributed effectively, and optimized too!
Keep reading for ten excellent suggestions that could take your company up several notches in terms of an online presence.
When it comes to content marketing platforms, HubSpot is definitely one of the biggest and worst (in a good way!). It's got an all-in-one approach that covers everything from content management to SEO, social media, email marketing - even analytics! What makes it stand out? Well, for starters, it has a super user-friendly interface that's easy on the eyes and the brain. Plus, its integration capabilities are pretty hard to beat, so businesses of every size can find value in using it.
What do marketers love about HubSpot most? That would be its ability to create customized content experiences specifically tailored to its target audience.
This personalization strategy helps generate more leads and ultimately ends up driving conversions too!
Marketo, which is actually part of the famous Adobe family, is a pretty impressive marketing automation platform that's all about making life easier for businesses. It's all about automating daily tasks and measuring engagement with customers in order to determine what works best.
What can you expect from Marketo? For starters, there are tons of features on offer here - we're talking content creation, email marketing tools, social media support, customer engagement tactics, and analytics galore!
The good thing here is that no matter how unique your business needs may be, Marketo can tailor things just for you. And speaking of analytics,
Marketo definitely does not disappoint when it comes to providing deep insights into your target market's behavior.
This means you'll get the data you need in order to create strategy-driven content every single time!
When it comes to finding content platforms that are both flexible and scalable, Contentful definitely stands out. It's got something called a "headless CMS," which means that businesses can create, manage, and distribute their content across multiple channels - no fuss or stress involved!
One reason why Contentful is so great is that it separates the actual content from how it's presented.
This might sound confusing at first, but it means that you'll be able to deliver consistent experiences for folks visiting your site regardless of what device they're using.
Plus, personalization becomes a whole lot easier when you've already got everything separated like this on the backend!
Outbrain is an awesome content discovery platform that can help you get your message out there to a bigger audience - something that every B2B business dreams of!
By using this tool, you'll be able to promote your content on some of the most popular news websites, blogs, and other relevant spots online where folks are already hanging out. What's even cooler?
Outbrain's recommendation engine will make sure that your content gets seen by the right people at just the right time for maximum impact. This not only boosts visibility but also leads to more engagement with potential customers!
Kapost is a total game-changer when it comes to content marketing! It's basically like the one-stop shop for everything you need in order to manage your content across its entire lifecycle. This includes all sorts of good stuff - think content creation tools, collaboration platforms, distribution tactics, and even analytics that'll help you track how things are performing in real time.
Kapost isn't just about making life easier when it comes to creating new pieces of content, either. Their platform can also help businesses maintain brand consistency from start to finish while managing workflows seamlessly too! So whether you're working collaboratively with others or simply trying to keep yourself organized, Kapost is definitely worth checking out if you want your B2B business' online presence taken up a notch.
ClearVoice is a super useful content marketing platform that has some pretty unique features up its sleeve!
For starters, it's got an awesome integrated marketplace where you can hire expert freelancers for the ultimate in creative collaboration. That means your team can strategize and brainstorm ideas together from start to finish with ease.
Of course, ClearVoice offers more than just a place to find amazing writers and creatives - although that would be enough on its own!
This platform provides tons of tools for businesses looking to manage their content workflows smoothly while distributing across multiple channels too.
And let's not forget about analytics because ClearVoice definitely doesn't skimp on this aspect, either! Get all the insights you need into how your content is performing so you can make data-driven decisions every step of the way.
BuzzSumo is an amazing content research and monitoring tool that can help B2B businesses get a real sense of what their audience is into! By using this platform, you'll be able to check out popular trends when it comes to content as well as identify important influencers in your industry.
Plus, BuzzSumo can give insight into how your competitors are doing with their own content - so you can see where they're succeeding and where they might need some improvement. Want even better news?
All of these data-driven insights from BuzzSumo will help guide your future content creation process too. You'll have all the info you need to develop pieces that truly speak to your target market and engage them in ways that haven't been seen before.
Trust us - once you start using BuzzSumo, things may never be quite the same again!
If you're looking for a content marketing platform that's all about quality over quantity, Contently is your go-to!
This tool offers an amazing collaboration platform where you can work with some of the best content creators in your industry, making it easy to produce pieces that really pack a punch.
But Contently isn't just about getting great creative minds together - they've also got tons of features aimed at helping businesses manage the entire production process from start to finish. And once your killer content has been unleashed onto the world?
Don't worry - because Contently has analytics for that too! You'll be able to dig deep into metrics like engagement rates and revenue generated so you always know what's working (and what might need some tweaking).
ScribbleLive is an awesome content cloud provider that can truly revolutionize how your B2B business approaches the entire lifecycle of its content. From the initial ideation to planning, creation, and even publication, they've got you covered on all fronts!
What's really cool about ScribbleLive is that their comprehensive suite includes so many different tools for businesses looking to take things up a notch in terms of audience engagement and experience management. Their platform features options for both creating new pieces as well as curating existing ones.
But what sets ScribbleLive apart from other providers out there? Well, it definitely has something called AI-powered predictive analytics, which might sound super technical but basically boils down to one thing: providing actionable insights that can help optimize your overall content strategy! By using this tool effectively, you could improve customer journeys exponentially!
Source
Looking for a content experience platform that's all about customization and personalization? Look no further than Uberflip! This tool allows you to aggregate all your different types of content - from blog posts to eBooks, videos, and so on - into one central hub.
That means creating journeys that are customized specifically for your target audience has never been easier.
One thing we really love about Uberflip is how it integrates with other marketing tools too. By leveraging data in smart ways, businesses can drive engagement like never before while generating leads at an impressive rate as well.
If there's one platform out there that can help B2B companies make an impact when it comes to their online presence, we'd say this is definitely one worth checking out!
These days, there's no denying that content marketing is the name of the game when it comes to attracting and retaining customers in any industry. But with so many different tools and platforms out there, how can B2B businesses cut through all the noise?
By finding the right content marketing platform to help streamline their efforts! It might sound like a lot of work upfront but believe us - it's definitely worth it.
Once you've got your hands on a great tool or two, driving customer engagement will be a breeze (well, easier, anyway!). And let's not forget about business goals either - with optimized content delivery strategies in place, achieving those targets becomes much more doable too!
%201.svg){kind=logo}
.svg)
