As we prepare to launch a new digital marketing agency website here at Marketer. co and head into a new year, we wanted to codify, in writing, a mission statement that would perfectly reflect our goals, strategy, and agile marketing approach to both internal entrepreneurs and external partner clients.
We have a phenomenal team of experts and professionals who strive every day to make our business and its processes better today than they were yesterday.
For that, I'm thankful.
Our team's growth mindset is invigorating as it drives us into the next level of opportunities with some of the world's most interesting people and brands.
As we move into 2023, we will strive to improve on our existing success, expand our processes, and continue to deliver at the highest-performing level possible.
We want to not only maintain an authentic brand but one that will last much longer than ourselves.
We fully expect this mission and digital marketing manifesto to be updated to reflect each successive milestone we achieve as we move forward.
Like the Hippocratic Oath, we strive to adhere to the mantra of
Do no harm.
Care in client and partner campaigns is paramount.
We don't use clients as untested guinea pigs.
We test the poison on ourselves first.
Once proven and confirmed with peer review, we perform full-court press to deliver outstanding results.
I love the quote attributed to Warren Buffet:
Price is what you pay. Value is what you get.
Our goal is to deliver value quickly and often with an aim toward perfection.
More often, we deliver something that lands in between with a focus on value delivery over business work, activity, and output.
We'll continue to strive to deliver value above and beyond expectations.
In short, we're fine with hitting the stars on occasion as long as we hit moonshot results.
The truth is in the data.
People get things wrong more often than computers, especially when it comes to data analysis in online marketing.
When we learn, it's generally through experimentation and looking carefully at what the data is telling us (or not telling us) after removing all lurking variables and distractions.
Trust the data first.
Instincts are important, but they are secondary in data-driven marketing. This is our brand manifesto for building trust through accurate and insightful data interpretation.
Remove the silos that break down communication and ideas.
We pride ourselves on being a team that melds and understands the technical and the beautiful creative aspects of marketing. Our organization exists to revolutionize email marketing by embracing these principles and continually seeking out inventive strategies.
Regular project, client, and internal SCRUM meetings help with this.
Find the problem and seek a solution among known constructs by the team.
But we strive to be adaptive in finding needs and solutions outside the box of the ordinary. Our brand manifesto describes how we approach challenges with creativity and innovation, ensuring we are not confined by conventional methods.
Simplicity is the ultimate sophistication, but to make the sophisticated simple is one of life's great challenges.
We will continue to strive to perform flawlessly in the face of ambiguity and challenging problems. By leveraging top talent and innovative approaches, we aim to stay ahead in our field, constantly pushing the boundaries of what is possible.
Do the right thing, and you'll always have clients and friends.
Honesty and integrity are critical to a sustainable business environment where everyone wins.
Google might treat the world as a zero-sum game, but we never will.
Measuring twice and cutting once
beats the alternative.
The same thing could be said for hiring.
It does the employer and employee no good to discover a non-fit only after the hiring has occurred.
Lucky for us, we haven't had to fire that often because we tend to hire well.
While we use bots and data, business is always between humans.
Focus on results and treat people like people, and the rest falls into place.
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