Where To Buy Leads? Top Marketplaces for Buying Leads in 2023

Timothy Carter
February 27, 2023

While there may be many methods for generating leads organically, there are some circumstances when buying leads can be a quick and efficient alternative to scaling your marketing efforts. 

Nonetheless, not all lead sellers and lead providers are created equal, and with the extensive range of options existing, it can be challenging to decide who or what to contact for support.

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator

The LinkedIn platform is even more effective as a tool for generating leads thanks to the LinkedIn Sales Navigator service. 

Given how successful LinkedIn is right now, this is a major improvement. You have a wide range of search criteria at your disposal when using Sales Navigator to look for leads. These criteria include things like the job title, the sector, the location, and other elements. 

Also, you have the option to save leads and accounts so that you can keep tabs on their happenings and see how involved these accounts are with your company. You have access to this function if you decide to save leads and accounts. 

If you are serious about producing leads for your organization, advancing in Sales Navigator will more than pay for itself despite being relatively costly.

2. UpLead


UpLead is a platform for generating leads in the cloud with many different features. Real-time email verification, lead enrichment, and interfaces with common customer relationship management (CRM) systems are a few of these features. 

With UpLead, you may look for leads based on a number of aspects, like the job title, the size of the company, and the geography. 

The application also provides users with a Google Chrome add-on that enables them to look up possible leads while browsing the web. You can download this add-on from the system's website.

3. Leadfeeder


With the help of the website visitor tracking tool Leadfeeder, you can determine which businesses have visited your website even if they haven't submitted a form or gotten in touch with you. Because Leadfeeder is a visitor tracking system, this is possible. This is now possible thanks to Leadfeeder, which lets you identify the companies that have visited your website. 

By using Leadfeeder, you can learn which pages the company viewed, how long they spent on your website, and what search terms they entered into the search field to discover you. 

It is also simple to convert website visits into leads thanks to the platform's collaboration with widely used customer relationship management (CRM) solutions like Salesforce and HubSpot. This gives it an edge over rival platforms.

4. ZoomInfo


A business-focused database called ZoomInfo gives its users access to millions of organizations and connections that are spread out around the globe. You can use ZoomInfo to find leads by using a range of criteria, including the job title, the industry, and the location. To guarantee that the leads you get are current and accurate, the platform also offers a wide range of services, like lead enrichment and email verification.

5. DiscoverOrg


The business-to-business (B2B) sales and marketing intelligence platform from DiscoverOrg offers customers access to a variety of data about businesses and contacts throughout the world. You can use DiscoverOrg to look for leads based on factors like job title, industry, and location. The platform provides capabilities for account-based digital marketing and lead enrichment, which can be used to locate and interact with clients that are the best fit for your business.

6. LeadForensics


With the use of the website visitor monitoring application LeadForensics, you can track down companies that have visited your website even if they haven't submitted a form or gotten in touch with you. You may find out which pages on your website the business visited, how long they spent there, and what search terms they used to discover you. It is simple to turn website visits into leads thanks to the platform's interaction with widely used customer relationship management (CRM) solutions like Salesforce and HubSpot.

7. LeadGenius


A platform for generating leads for B2B companies called LeadGenius gives them admission to a network of more than 500,000 researchers and data scientists. You may use LeadGenius to find leads based on factors like industry, geography, and job title. Also, you can screen leads depending on the size of the business, income, and other factors. LeadGenius uses a mixture of artificial intelligence and human researchers to collect data, resulting in leads that are surely focused and well-targeted.

8. D&B Hoovers

D&B Hoovers

A platform for B2B lead development, D&B Hoovers gives users access to more than 120 million company contacts globally. Users of the portal can look for leads using a variation of criteria, including industry, business size, job title, and more. Users can also sort leads based on criteria like revenue, employee count, and others. The in-depth information on each company, including financial data, corporate history, and news stories, is one of the main advantages of using D&B Hoovers and is useful when contacting potential customers.

9. Data.com


Data.com is a well-liked option for finding potential clients because it has a large database of company contacts. To preserve accuracy, the database is frequently updated with new information. In order to assist consumers in finding fresh leads pertinent to their target market, Data.com also offers a lead-generating service.

10. Salesfully


With over 30 million records in its contact database, Salesfully is a lead supplier. Users can utilize the website's filters to focus on certain industry sectors, job functions, and geographical regions. Email verification, corporate information, and lead commendations based on user preferences are among the other services offered by Salesfully. One benefit of Salesfully is its pay-as-you-go pricing structure, which enables users to buy just the number of leads they actually need for their organization.

11. AeroLeads


Another lead supplier with access to a contact database with more than 10 million records is AeroLeads. The website offers a number of filters that visitors can use to focus on particular industry sectors, job functions, and geographical regions. In addition, AeroLeads delivers lead recommendations based on user preferences, company information, and email authentication. Users may find and save leads more easily when cruising the web with the help of a browser plugin.

12. Lead411


One of the significant benefits of using Lead411 is its flexible pay-as-you-go pricing model, making it an excellent option for organizations that don't need a large number of leads. This pricing model permits businesses to control their lead generation costs and only pay for the leads they need, without any long-term commitments or contracts. Lead411 also offers a range of integrations with popular CRM and marketing automation tools, making it easy for businesses to import their leads and start using them right away. Additionally, the platform is user-friendly and intuitive, making it easy for businesses of all sizes to use and benefit from. 

To sum up, generating high-quality leads might be difficult, but these top five lead-buying locations give businesses the instruments and materials they need to speed up the procedure. Every platform, from Hushly to LinkedIn Sales Navigator, has distinct advantages that are personalized to a particular business kinds. Because of the many pricing options, businesses may select a lead generation program that fits their budget while still generating high-quality leads to help them grow and expand.

Features of the Best Lead Buying Platforms

There are many factors to consider while looking for a lead provider. Some of the most important factors to think about are listed below:

1. Lead quality

The most important consideration when choosing a lead supplier is the quality of the leads. Excellent leads have a higher chance of becoming clients, so it's critical to pick a source that provides accurate and current leads. Look for a vendor who has a track record of delivering high-quality leads, and make sure the leads are established and authenticated.

2. Price


Depending on the provider, the cost of leads can vary significantly. It's key to picking a supplier who charges fairly for high-quality leads. Be sure the cost is reasonable given the caliber of the leads you will acquire by comparing the prices of various sources.

3. Filters

Filters A lead generation tool would be incomplete without filters. The greater your chances are of discovering leads that fit your target demographic, the more filters a supplier offers. In order to target particular industries, job titles, regions, and more, look for a supplier who provides a wide selection of filters.

4. Support

Choosing a lead provider requires consideration of customer support. No matter if it's a technical problem or a query concerning the leads, you want to be confident that you can get assistance when you need it. Choose a supplier who provides responsive customer service, including phone and email support.

5. Data security

Data security is essential when buying leads. Be sure the vendor you select takes data protection seriously and adheres to industry standards. Choose a supplier who is open about their data protection practices and has a solid track record of keeping client information safe.

6. Reputation and Reviews

Reputation and Reviews

Finally, it's critical to consider the main supplier's ratings and reputation. To learn about the supplier's advantages and disadvantages, read user reviews. Take into account the supplier's standing in the market and history of producing leads of the highest caliber. 

To sum up, there are numerous locations where you may buy leads for your company, but not all vendors are created equal. It's crucial to take into account aspects like lead quality, price, filters, support, data protection, and reviews when choosing a lead supplier. You can ensure that you get leads of the highest caliber to aid in the expansion of your company by taking the time to select the ideal supplier.


Timothy Carter

Chief Revenue Officer

Timothy Carter is a digital marketing industry veteran and the Chief Revenue Officer at Marketer. With an illustrious career spanning over two decades in the dynamic realms of SEO and digital marketing, Tim is a driving force behind Marketer's revenue strategies. With a flair for the written word, Tim has graced the pages of renowned publications such as Forbes, Entrepreneur, Marketing Land, Search Engine Journal, and ReadWrite, among others. His insightful contributions to the digital marketing landscape have earned him a reputation as a trusted authority in the field. Beyond his professional pursuits, Tim finds solace in the simple pleasures of life, whether it's mastering the art of disc golf, pounding the pavement on his morning run, or basking in the sun-kissed shores of Hawaii with his beloved wife and family.