How to Drive More Conversions [8 Ways] with Content Marketing & Lead Generation Tactics

Timothy Carter
May 12, 2023

As technology keeps advancing, businesses are always on the lookout for ways to catch potential customers' interest and turn them into loyal patrons. That's where strategies such as content marketing and lead generation come in. 

They work together like two peas in a pod to up your conversions and ultimately grow your business.In this article, we'll be diving deep into eight surefire strategies that harness both content marketing and lead generation to help push more sales through the door. 

It's no secret that reaching people online can be tough — but with these tips under your belt, you'll be one step ahead of the competition!

1. Create High-Quality, Valuable Content

Create High-Quality, Valuable Content


When it comes to digital marketing, content is the kingpin. Crafting valuable and high-quality content is the building block of any successful strategy in this realm. 

Whether it's a blog post, an eBook, a video, an infographic, a live webinar, or even a podcast - your goal should be to provide value that answers your audience's questions and provides them with insights they find useful.Keep in mind, though, quality beats quantity every time. 

It's better to pour all your energy into creating one piece of excellent content that delivers immense value rather than spewing out several low-quality ones. 

Good quality will undoubtedly attract more significant traffic as well as increase engagement but most importantly – convert more leads into customers for you!

2. Leverage SEO for Better Visibility

Leverage SEO for Better Visibility


Search Engine Optimization (SEO) is a superhero when it comes to getting your content in front of more people. 

Optimizing your website with the right keywords, meta descriptions, and alt text and following other SEO best practices can significantly increase your chances of ranking high on search engine results pages (SERPs). 

These higher rankings inevitably lead to more clicks and traffic headed straight toward you!

It's not rocket science - the greater your visibility on search engines, the higher the possibility that visitors will choose to click on your content. 

And what do we know? More traffic equals more conversions! So if you want to grow your business via digital marketing successfully, then investing time into mastering SEO should be a top priority for you.

3. Create Gated Content

Create Gated Content


Gated content is a term used to describe any piece of content that demands users to enter their information, like filling out forms or giving up contact details before they can access it. This could be anything from an eBook, whitepaper, webinar, or even a case study with all the juicy details.

This technique works great since it offers something valuable in exchange for a potential client's contact info. But here's the thing - you need to make sure what you're gating is worth your user's time and effort! Nobody likes wasting them either by signing up for unremarkable content or having their inbox cluttered with irrelevant messages.

So if employed correctly and offering high-quality resources gated behind easy-to-complete forms – this gives visitors clear value while expanding your customer base through collecting leads!

4. Use Social Media To Promote Your Content

Use Social Media To Promote Your Content


Social media channels are the superheroes of today's digital world when it comes to promoting content. They offer you a powerful way to up your reach and visibility by sharing your content through platforms like Facebook, Twitter, LinkedIn, or Instagram.

The beauty of social media is that a share can set off an avalanche - which, in this case, translates into organic growth in both traffic and leads headed toward you! 

And let's be honest here - who doesn't love free advertising? Plus, social sharing also helps create brand awareness without costing you anything upfront.

So make sure that once your valuable content is published on your site, it gets shared far and wide across all available channels – allowing for maximum visibility while attracting new followers organically.

5. Implement Email Marketing

Implement Email Marketing


Email marketing is still the king of lead generation, and there's no debating that! Once you have your list of email addresses—possibly through gated content or other means—you can start sending out regular newsletters, updates, and promos directly to potential customers via their inboxes.

However, personalization is everything these days. People want to feel like they're getting customized emails tailored just for them instead of a generic blast sent out to anyone with an email address. So go ahead and get creative with it - personalize your messaging (with names if possible) based on user preferences - this not only significantly increases open rates but also boosts conversions!

So don't shy away from digging into analytics or insights gathered on each recipient to make the most informed decisions about what each person wants to hear from you specifically – as this approach works wonders when it comes time for closing deals!

6. Use Content To Nurture Leads

Use Content To Nurture Leads


Getting leads is just the first step in your sales journey. You need to nurture those prospects and guide them towards becoming paying customers. But how do you accomplish that? Well, this is where content marketing comes into play! Content marketing allows you to provide valuable and tailored content through each stage of your prospect's buying process. This can be accomplished by sending personalized emails, showcasing specific ads based on their behavior and interests, or recommending products they would like- all of which increase the likelihood of them making a purchase with your brand.

Ultimately, creating quality content helps build trust between potential buyers and brands as it addresses their specific needs at every touchpoint during their buying process journey. 

By doing so, customers are more likely to engage with a company having had an enriched experience while interacting with its brand messages than those who didn't receive such attention or engagement from companies. 

Thus, investing time in crafting content strategies pays off in terms of building lasting relationships with customers that will lead to loyalty and long-term success for any business or brand!

7. Monitor, Test, and Optimize

Monitor, Test, and Optimize


Like all marketing strategies, it's crucial to keep a keen eye on your progress and analyze the data. Trying different techniques might be required for business owners to find out what works best. Things like A/B testing content types or headlines, trying out new email tactics, and SEO strategies could help yield better results.

It's essential that you collect information through analytics tools so you can measure how well your plan is working. Through this process of tracking traffic engagement and conversion rates, unique insights about customer preferences and behavior can be learned. 

This knowledge allows brands to tweak their approach continually until they get optimal outcomes because, after all, you want your audience to engage with your brand's message effectively.

Analytics are more important now than ever before in today's world of online and social media marketing as they help businesses make informed decisions based on real-time data rather than assumptions alone. In summary, constant monitoring, analysis and optimization of marketing campaigns will help push any business towards its goals- happy customers!

8. Leverage User-Generated Content

Leverage User-Generated Content


User-generated content (UGC), is a marketing technique that has experienced a surge in popularity over time. UGC refers to any form of media, from photos and videos to audio, comments, and reviews created by your audience or customers on social media platforms.

Collaborating with your customers to share their experiences with the world about your brand online can be an effective way to boost credibility as these are people speaking candidly about their direct interactions with services or products provided by businesses they trust. After all, there's nothing quite like an endorsement from someone you already know and respect!

It's essential that small businesses encourage their customers and followers to create UGC for them if it fits within the company's values. 

Sharing this kind of User-Generated Content across various social media platforms can help increase engagement rates while also enhancing authenticity because other people are recommending the brand instead of just themselves. 

In summary; using User-Generated content is one way companies can encourage more customer interaction and participation online that amplifies trustworthiness at no additional cost! 

By doing so, Small-Medium Enterprises (SMEs) have access to powerful marketing tools that will enable them not only to attract but retain loyal clients who value quality service delivery above anything else.


When it comes to digital marketing, there are two things you absolutely need - content marketing and lead generation. These two components work together like peanut butter and jelly (or almond butter and jam, if you prefer) to attract potential customers and drive conversions for your business.

Whether you're starting small or running an established company, these tactics will help you step up your overall marketing game a notch.


Timothy Carter

Chief Revenue Officer

Timothy Carter is a digital marketing industry veteran and the Chief Revenue Officer at Marketer. With an illustrious career spanning over two decades in the dynamic realms of SEO and digital marketing, Tim is a driving force behind Marketer's revenue strategies. With a flair for the written word, Tim has graced the pages of renowned publications such as Forbes, Entrepreneur, Marketing Land, Search Engine Journal, and ReadWrite, among others. His insightful contributions to the digital marketing landscape have earned him a reputation as a trusted authority in the field. Beyond his professional pursuits, Tim finds solace in the simple pleasures of life, whether it's mastering the art of disc golf, pounding the pavement on his morning run, or basking in the sun-kissed shores of Hawaii with his beloved wife and family.