Latest Instagram Marketing Hacks for 2023

Timothy Carter
June 15, 2023

Instagram is undoubtedly one of the most popular social media platforms worldwide and has massive potential for businesses. From Reels to Instagram Shopping, there are numerous tools and tactics that can be used to help amplify your brand presence on this platform. Whether you’re a seasoned marketer or looking to tap into the industry for the first time, mastering the tricks of Instagram can help give you an edge over your competitors as we head toward 2023.

From unlocking all-important insights into how best to use Instagram Live streams to maximize engagement through captions and crafting consistent story content, this guide will cover everything you need to know about taking advantage of its features.

Explore how launching campaigns with Reels could level up your position as influencers explore connecting more with their audience, revolutionize your Instagram shopping journey by optimizing that user experience and use smart analytics to inform your posting strategies.

In this solid foundation-giving overview sprinkled with exclusive tips, you can harness the power of video content, captivating stories, and hacks that will come in handy for brainstorming creative ideas to bring life again into an Instagram account. Discover more of these latest tricks as you immerse yourself in acquiring hands-on strategies here!

1. Utilize the Power of Instagram Reels

Unleash Your Creativity with Reels

Instagram Reels enable you to explore and unleash your creativity. With the music, effects, and easy-to-use editing tools on hand, Reel makers can experiment with a wide variety of formats without ever having to leave the app.

Short videos (15 -30 seconds in length) give you more space to be creative with bold ideas when compared to normal IG posts which are usually only limited to text and image uploads.

Whether it’s duets, split screens, or side-by-sides - take your post-game up a notch and make your content stand out amongst other accounts by finding fun ways to convey meaning in fascinating visual presentations for greater lasting engagement from today’s GenZ audiences!

Maximize Engagement with Reels

Average engagement rate of Reels

SourceInstagram Reels are the latest buzzword on Instagram. Think of it as an improved version of TikTok that leverages AI and can be fully integrated with your already existing business or presence.

Reels allow you to tell a unique, creative story 15-30 seconds at a time—providing swift opportunities to increase engagement rates and social rewards. Whether it’s striking visuals or witty remarks, harness the power of viral videos made famous through reels while putting a spin that is true to your brand's voice or tone.

As long as the video is entertaining and captivating enough, there’s no limit on how much traction this type of content can have! Strategizing around memorable image/video combinations allows for more engaging and interactive content that promotes sharing within audiences. 

Give this tactic a shot to maximize the return in terms of likes, and followers, and increases engagement with reels!

Incorporate Reels into Your Content Strategy

Organizations should incorporate Instagram Reels in their content strategy to make the most of the creative opportunities offered. Here are a few tips for harnessing this engaging medium:

  • Post “behind the scenes” clips revealing how products or services are made; host education workshops with mini tutorial videos for customers
  • Record team activities to spotlight company culture
  • Organize interactive challenges between users and venues that ask followers to recreate certain movements
  • Link your Reels when using stories or posts, cross-promotion for increased visibility
  • Fun graphics, dynamic music, and commentary all help add value to your message—and keep viewers watching

By utilizing Instagram Reels in their content strategy, brands can access powerful engagement metrics that will help them gain insights into their growth trajectory on the platform.

2. Unlock the Potential of Instagram Shopping

Example of Instagram shopping feature


Step-by-Step Guide to Setting Up Instagram Shopping

For businesses, Instagram Shopping is the ultimate tool to unlock the potential of their social media presence. Setting up on Instagram for Shopping couldn't be easier. Businesses first need to have a business account and a Facebook page linked to the account, where they can receive payments through their corresponding Catalog Manager.

After that, users set up product tags by assigning Shop categories like Shirts, Artwork & Prints, or Potted Plants in their Catalog Manager icon within the More tab on Instagram which will fill with an array of data needed from them including pricing info and payment methods used for checkout. Updating user shortcuts also allows customers immediate access to purchasing.

Tap into the E-commerce Boom on Instagram

Instagram has become a powerhouse for e-commerce sales due to its expansive user base. Companies can keep track of trends on the platform and identify areas where they can capitalize based on the insights derived from this data.

It is key to ensure your followers are engaged with ads, content, and posts as this will determine whether they visit your online store regularly or not. Furthermore, utilizing strategies such as Instagram Shopping and targeted post work well for reaching different segments of an audience interested in particular product categories as well as for launching products on a larger stage.

Researching consumer behavior specific to Instagram offers greater visibility into what works best in engaging with consumers interested in purchasing items through websites linked to the platform’s profile page. 

By pinpointing these decisive elements businesses can tap into the e-commerce boom of Instagram and ultimately promote products in a more meaningful way.

Enhance Your Business Opportunities with Instagram Shopping

Instagram Shopping brings e-commerce opportunities to the world's biggest photo-sharing platform.

Businesses can set up an Instagram store and use tags to link products with their posts, making it their shoppers easier than ever to buy from them. With features like shoppable stories, personalized product recommendations, targeted ads, and analytics tools, businesses can amplify their reach while collecting crucial purchase data about their customers.

By leveraging insights gained through Instagram's analytic services, business owners will be better equipped to tailor campaigns that coincide with customer interests and behaviors. Ultimately this enables small companies the opportunity to engage consumers on a larger scale while increasing their sales potential in a highly competitive landscape!

3. Ignite FOMO (Fear of Missing Out) with Instagram Live

Advertising something in Instagram Live


Engage Your Followers in Real Time

Engaging potential customers with FOMO is increasingly common in the digital age, and Instagram Live is a great way to leverage this marketing strategy. Through live video streaming, boost engagement amongst followers by inviting them to participate in games or contests that are exclusive to the “when” they jump on board.

Additionally, host virtual Q&A sessions or impromptu showcases of product lines followed by exclusive discounts catering to viewers present. Use stories leading up to the day of your events when formal registration processes aren’t used.

Let your target market know something special can be expected if only they show up just for that time frame—or simply put a tradeoff offer slated for expiration within 48 hours attached before packaging it all neatly into a fresh post.

Create a Sense of Urgency with Instagram Live

Creating a sense of urgency is key on Instagram Live as people value immediacy and timeliness. Being on top of trends and staying consistent with post frequency can help boost engagement.

Encouraging interactive elements such as polls or Q & As not only draw viewers in but will put your audience at the center of an immersive experience. Gamifying lives to award exclusive access to discounts also helps customers take action quickly and drives higher turnout for your events.

By weaving subtle reminders into conversations throughout live streams, like “really perform a simple task before it’s too late” or “there are limited numbers left…” you create incentives that motivate customers to act fast and convert more prospects to loyal fans.

4. Captivate Your Audience with Instagram Guides

Examples of Instagram guides


Introduction to Instagram Guides

Do you want to maximize your presence on Instagram? Take advantage of Guides, a powerful and versatile feature that connects people with knowledge around topics they care about.

Partnering up with influencers is an excellent way to reach new audiences. Introducing Guides helps provide context and inspiration for your posts by publishing stories, articles, recommendations, and product collections-all available through Instagram's native format.

Whether sharing useful insights or highlighting notable locals within your city’s scene, Guides are the perfect medium to make lasting connections with genuinely interested followers.

The structure of Guide-posts allows creativity while compelling users to explore more content in intuitive ways by simply swiping through slideshows stylized like magazine covers embedded directly in each post description page.

Establish Yourself as an Authority through Guides

Creating an Instagram Guide is a powerful way to establish yourself as an authority in your niche and connect further with your audience. A well-crafted Guide contains informative, precise advice so potential customers can learn from it and become more invested in you or your product.

Start by introducing the subject of the Guide and then providing specific, step-by-step instructions using sections to break down complicated topics into manageable pieces of information. Visuals are incredibly important when creating Guides – include helpful visuals so readers can get a better image of what you’re suggesting for them to do or accomplish.

Lastly, use clear language that will be easy for even beginners in the topic to understand. If done correctly, Guides have the power to show expertise while delighting potential customers. Don’t be afraid to experiment and get creative in order to engage your target audience.

5. Posting Strategy for Instagram Success

Analyze and Optimize Your Posting Schedule

Best time to post in instagram

SourceIn order to maximize the impact of your content while keeping engagement and visibility high, it’s important to analyze and optimize your posting schedule. This means assessing what times of day generate the highest levels of engagement from followers, identifying the topics or media types that do well for your brand, as well as analyzing how often you should post based on both insights and intelligent experimentation. Use quarterly or monthly audits to determine trends in viewership levels according to the weekdays/weekends.

Your audience shifts over time so you must keep track regularly to ensure that they are engaging with new posts at an active cadence—too many posts can yield diminishing returns but too little might make them lose interest.

Thus, balancing quantity versus quality is a continual game throughout your social strategy, but an optimized posting schedule is a solid start for success.

Leverage Insights and Analytics to Inform Your Strategy

Analyzing insights and analytics is key to creating an effective Instagram posting strategy. Utilize the data to understand which content resonates with your followers and when they're most active on the platform.

Pay special attention to posts that perform well and improve upon them in future publications by experimenting with visuals, story structure, text captions, hashtags, etc., With this information you can fine-tune customized approach that meets your particular needs; tailor-making the profile setup process will save time in crafting inspiring ideas and formulate content plans.

Leveraging insights & analytics is key for elevating your game in the ever-evolving world of Instagram— enabling long-term growth success will follow.

6. Harness the Power of Video on Instagram

Instagram video marketing strategy


Embrace the Video Trend on Instagram

Video content has become increasingly popular on Instagram throughout the years, with its integration into Reels and Stories for easy access and convenient playback. Embracing this trend is a great way to create interactive and engaging experiences through visuals that won’t just steal an audience’s attention, but also make them stick around.

Utilizing powerful video editing platforms such as InShot or Capcut allows you to craft captivating videos in no time at all! Promote your brand message through short instructional clips from ‘how-to’ videos to square previews of your products or hold Q&A sessions with behind-the-gen scenes “watch party” reels.

Create meaningful viewership by stirring up excitement whilst tapping into one of the most powerful and effective online marketing channels.

Enhance Engagement with Video Content

Visually engaging videos can captivate your Instagram followers and drive unprecedented engagement. To stand out on a heavily saturated platform like Instagram, encoding such attractive visual features into brief micro-videos should be an utmost priority for businesses.

Sharing relatable content increases the appeal and steadier viewership hence allowing you to tell stories or take the users through your experiences – giving them a true taste of what their purchasing moment could be like; this will restore every glance with trustworthiness while maintaining amusing vibes which is naturally more overwhelmingly attention-absorbing than plain texts.

In addition, suitable music parts across an informative video help instill emotions that photos evidently lack and set just the exact brand narration you wanted from the beginning!

7. Craft Captivating Stories through Instagram Captions

Elevate Your Captions to Tell a Story

Captions to Tell a Story

SourceWhen it comes to captivating audiences on Instagram, sometimes less is more. A well-crafted caption that strikes the balance between concise and emotive can tell a powerful story in just a few words.

This doesn’t simply mean typing what’s directly happening in the photo - use telling details to share insight into how you or whoever else is in your photo was feeling at that exact moment.

Why not create curiosity and humanize stories by conveying personal moments or with humor? Creative visuals plus mental images are highly engaging and evoke empathy, drawing eyes toward your post and acting as an extension of your brand messaging. Keep captions short yet impactful for pleasing results!

Engage and Connect with Your Audience

In order to strengthen the connection with your followers, you should engage and connect with them by crafting captivating stories through Instagram captions. Think beyond a "hashtag" momentum - telling viewers the story behind your posts helps evoke an emotional reaction that draws both loyalty and engagement truly worthwhile.

Try writing short copy in paragraphs about why you chose a particular photo or color palette for example. Make sure the message resonates well with audiences’ needs and positively talkers up your brand voice; adding meaning displays transparency which gets customers along on this journey of understanding rather than dispelling stanchly of thoughtless abandonment.

Furthermore, engaging new minds and sparking sweet memories is possible when words are carefully chosen as it says “words conjure tongues–be wise in intention”. Unique captions, unique experiences also; tagging supporters should not be exclusive to teams and family and can trigger words of appreciation just as satisfactory.


The introduction of Instagram Reels, Live streaming, Guides, Shopping opportunities, and video content has made mastering Instagram a competitive sport. It’s important to stay up-to-date with the latest tricks and hacks on this evolving platform.

Fully incorporating these advancements and updates into your content strategy doesn’t need to be a daunting endeavor – just set aside some time for research and creative exploration.

Start by leveraging the power that Instagram Reels have to offer in terms of creativity, engagement, and boosting reach using features such as shopping services and live videos based on a structured posting plan complete with insights and analytics – elevating above all else, adding captions with intrigue will tell an impactful story: one filled with compelling emotions that touch readers will go beyond the costless like.

With purposeful action and diligent effort, these Instagram hacks of 2023 will help take your business to a whole new level – elevating your engagement, staying ahead in the trends corridor, and enjoying newfound success all as you mold the future within this prized platform.


Timothy Carter

Chief Revenue Officer

Timothy Carter is a digital marketing industry veteran and the Chief Revenue Officer at Marketer. With an illustrious career spanning over two decades in the dynamic realms of SEO and digital marketing, Tim is a driving force behind Marketer's revenue strategies. With a flair for the written word, Tim has graced the pages of renowned publications such as Forbes, Entrepreneur, Marketing Land, Search Engine Journal, and ReadWrite, among others. His insightful contributions to the digital marketing landscape have earned him a reputation as a trusted authority in the field. Beyond his professional pursuits, Tim finds solace in the simple pleasures of life, whether it's mastering the art of disc golf, pounding the pavement on his morning run, or basking in the sun-kissed shores of Hawaii with his beloved wife and family.