There are numerous variables that go into running a successful social media marketing strategy. Factors like quality and frequency of posts, along with proper engagement quickly come to mind. These are obviously important, but choosing the network that caters to your target audience is equally important.
Since there can be a disparity in terms of user demographics on different social media platforms, you should understand which network best fits your business before launching a full-blown campaign. Here is a rundown of the demographic of some of the most popular networks to help you choose which one to use.
Many social networking sites, such as Facebook and Instagram, boast billions of monthly active users who primarily access these platforms through mobile devices. With social media apps becoming essential communication platforms, it’s important to choose the right social networking site that aligns with your business goals and target audience.
These two heavyweights are at the top of most marketers' to-do list, and rightfully so. Facebook is the elephant among social media channels. Twitter isn’t all that far behind. Consequently, both Facebook and Twitter tend to be great places to start your campaign and test the waters.
If your business has a broad demographic, you should be able to effectively reach your audience. The same thing can be said even if you have a relatively small demographic, and you’re trying to zone in on a smaller segment of the population. Regardless of your industry, you should be able to bring exposure to your business and establish a community around it.
While creating a presence on both of these networks is applicable to nearly any business, Facebook can be even more advantageous when you’re looking to reach females between the ages of 18 and 29. According to CMS Wire, the vast majority of Facebook users are women and young adults, which makes it ideal if this is your business’s main demographic.
When it comes to Twitter, it’s also popular with a young audience between the ages of 18 and 29. A large part of its user base is comprised of African Americans and individuals living in densely populated, urban areas.
Both platforms have millions of active users, making them a great platform to promote your business and interact with your audience. While other social media platforms are also part of the social media scene, Facebook and Twitter stand out as essential channels for paid advertising and enterprise social networks.
If you’re looking to grow your business and gain B2B networking opportunities, LinkedIn is an effective way to do so. Unlike other popular social media platforms that are more casual in nature, this one is designed for educated professionals who are looking to advance their careers. According to statistics by Quantcast, the majority of users have earned either a bachelor’s degree or completed grad school. Male users outweigh females, and a large percentage of them have no children.
LinkedIn users also tend to earn considerably more money than those on other networks.
For instance, individuals earning over $150,000 annually account for the largest number of users. Not far behind are individuals earning between $100,000 and $150,000.Another factor that differentiates this network from others is the average age of its users. Unlike many that cater to a younger demographic, LinkedIn users are typically older and range between 25 to 64 years of age. If you want to connect with an audience that is well-to-do and mainly consists of business professionals, this can be the perfect resource.
This popular social media platform has really gained a lot of momentum in the past couple of years. While it pales in comparison to the user base of Facebook and Twitter, it’s seen plenty of growth since its conception and could be a major contender in the near future. The concept of Pinterest is incredibly simple, which involves “pinning” images onto boards.
This simplicity combined with its eye-appealing aesthetic probably accounts for the success it has seen. Like Google+, Pinterest also has a significant disparity in terms of gender. The difference is that it swings the other way and has a massive female user base of around 72 percent.
Most users are relatively educated and have either attended college or have at least a bachelor’s degree. Users are primarily Caucasian and between the ages of 18 and 50. Going even deeper, the top geographic location of Pinterest is the south east United States including states like Alabama, Tennessee, and Mississippi. Due to the large volume of females who use this network, some of the most widely shared content is based in the following niches.
If your business focuses on any of these areas, Pinterest can be a potential gold mine. Since this site is image-centric, it’s a great resource for displaying pictures of your products or services in action. It’s also possible to achieve a level of virality on this network because of the ease with which users can share content.
Determining whether or not TikTok is the right platform for your business first requires an understanding of the platform itself and its purpose. To begin, it is important to know that TikTok is one of those social media channels that are primarily used by teenagers and young adults for entertainment. It allows users to create short videos, share them with others, and watch content from other users. It has also become a great way for businesses to reach potential customers, increase brand awareness, and engage with their audience. As a business owner, it is important to create videos that are both entertaining and informative so that viewers will be engaged and want to watch your content.
Additionally, if you can make sure that your videos are creative and original, viewers will be more likely to remember them. TikTok, like other best social media platforms, offers collaboration tools to help you create posts that resonate with your audience and expand your personal brand. When it comes to promoting your video content on TikTok, you can use hashtags, comments, and other forms of promotion to get the word out about your business. It is also important to understand that organic reach on TikTok is limited by its algorithm; however, you can boost your reach by running ads or doing influencer marketing. At the end of the day, TikTok is one of the best modern social media sites for businesses to reach their target market and engage with their customers. With our help, you can create an effective strategy on this business platform that will get you the results you need.
Many business owners have heard of this social media site, but aren’t necessarily sure how it can fit in with their marketing campaign. In a nutshell, Tumblr is a microblogging site that allows users to share a variety of content including text, images, audio, and links. They can upload their own original content or re-blog content from other users. It has an incredibly easy-to-use interface which many people find appealing and has contributed to Tumblr’s success. While you could consider this network in its early stages, more and more legitimate brands like IBM and J Crew are taking the time to build their presence on it.
The most noticeable aspect of this site is its young audience. If you’re in a business that’s looking to reach people over the age of 35, then Tumblr isn’t for you. However, if you’re mainly looking to connect with consumers between 13 and 25, you should definitely consider this network. One of the most interesting statistics is that more young people in this age group now use Tumblr than Facebook. According to The Real Time Report, 61 percent of teens and 57 percent of young adults use Tumblr regularly, while only 55 percent of teens and 52 percent of young adults use Facebook regularly.
While it’s not completely clear why Tumblr is so popular among young people, it’s suspected that it relates to the fact that most parents aren’t using the site. Consequently, teens and young adults can use it without their parents constantly keeping tabs like they can on Facebook and other more notable networks. If your business offers a product or service that’s youth oriented, Tumblr can be an excellent choice. The best part is that competition is likely to be minimal for at least a few years.
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