The Definitive Guide to Social Media Marketing

Samuel Edwards
October 18, 2021

You know that social media marketing is important, but do you know what it takes to make a campaign measurably successful?The Definitive Guide to Social Media Marketing will show you, in great detail, exactly what it takes to build a social media campaign that attracts new customers, builds loyalty, and increases conversions. Exploring tactics related to specific individual platforms like Facebook, Twitter, and LinkedIn, this eBook contains all the information you need to establish or improve your social media campaign.Written by Jayson DeMers, contributor at Entrepreneur, Forbes, Inc., Search Engine Journal, and other online publications, this eBook is a one-volume piece that will guide you through the trials of social media marketing, from beginning to end.

Chapter 1: Intro to Social Media Marketing

The eBook kicks off with an all-around summary of what social media marketing is (and isn’t), and why it’s important for modern businesses. You’ll learn the tangible benefits of social media marketing, and the characteristics of brands that can achieve them. The chapter also debunks a popular myth: that social media marketing can only work for some companies.

Chapter 2: Choosing the Right Social Media Networks for Your Business

Facebook is the most popular social network in the world, but it shouldn’t be your only presence—nor is Facebook right for everybody. In this chapter, you’ll learn about what social media profiles are effective for what businesses, and how to select the most valuable platforms for your brand.

Chapter 3: Social Media Analytics

Most social media campaigns fail because their benefits are not measured or interpreted. This chapter covers the objective side of social media marketing, including how to measure data related to your campaign and how to calculate your return on investment (ROI).

Chapter 4: Content Strategy: Blogging

Blogging is a core content strategy that complements and supports your social media marketing efforts. In this chapter, you’ll learn why blogging is so crucial to the success of your social media campaign, and how to make the most of your efforts, including:

  • 6 Steps to Defining Your Target Audience for Your Content Marketing Campaign
  • 5 Elements of the Perfect Business Blog Post
  • 9 Tips for Adding Images to Your Content
  • 50 Content Marketing Ideas

After reading this chapter, you’ll never be tapped for content ideas again.

Chapter 5: Content Strategy: Social Media Posts

Posting on social media isn’t just a matter of typing up whatever’s on your mind and hitting “submit.” In this chapter, you’ll learn which types of posts generate the best results, and how to incorporate your branding into your messaging. You’ll learn why it’s important to humanize your brand, as well as the visual power of images, and at the end of the chapter you’ll gain killer insight into the world of social content with 100 great ideas.

Chapter 6: Growing Your Social Media Channels

Establishing a presence is only the first step. Chapter 6 introduces you to the world of growing a social following and building loyalty in your audience. You’ll learn:

  • 10 Ways to Grow Your Followers on Social Media
  • How to Get Influencers to Follow You on Twitter
  • How to Run a Successful B2B Social Media Marketing Campaign

Chapter 7: Individual Social Media Channel Best Practices

There are a lot of options out there, and it seems like new social media platforms pop up every day. Each is unique in terms of utility, demographics, and ease of use, so it pays to know how to use each one effectively. This chapter covers popular social media platforms including:

  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat

Chapter 8: Converting Visitors to Clients

Once you’ve built a successful following, it’s time to turn that audience into revenue. The trick to making social media a profitable effort is converting your followers into clients. This chapter covers the most successful strategies in turning your audience into a customer base with:

  • 11 Simple Techniques for Gaining Customers’ Trust Online
  • 20 Sticky Features Your Website Needs to Convert Visitors

Chapter 9: Troubleshooting Your Social Media Campaign

Your campaign might drag when you first start it, or you could start off strong only to hit a roadblock a few months in. Understanding the factors holding your campaign back is the only way to make a full recovery. This chapter will teach you the most common reasons your campaign could be suffering including:

  • 5 Reasons Your Social Media Campaign Isn’t Working
  • 5 Steps for Handling Complaints on Social Media
  • The 10 Biggest Social Media Mistakes to Avoid

Chapter 10: Best Practices for Sustained Success

Finally, this eBook will walk you through the best long-term practices to ensure your continued success in social media. Social media marketing is a long-term strategy that only starts rewarding you after months of consistent dedicated effort. In addition to best practices, you’ll learn about:

  • 7 Reasons You Need to Be Using Social Media as Your Customer Service Portal
  • 100 Ways to Maximize ROI on Your Social Media Campaign

Are you ready to sink your teeth in? Download the full eBook now for free – a $300 value! All you need to do is enter your email address and first name in the form below:


Samuel Edwards

Chief Marketing Officer

Throughout his extensive 10+ year journey as a digital marketer, Sam has left an indelible mark on both small businesses and Fortune 500 enterprises alike. His portfolio boasts collaborations with esteemed entities such as NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Price Benowitz LLP, a prominent law firm based in Washington, DC, and the esteemed human rights organization Amnesty International. In his role as a technical SEO and digital marketing strategist, Sam takes the helm of all paid and organic operations teams, steering client SEO services, link building initiatives, and white label digital marketing partnerships to unparalleled success. An esteemed thought leader in the industry, Sam is a recurring speaker at the esteemed Search Marketing Expo conference series and has graced the TEDx stage with his insights. Today, he channels his expertise into direct collaboration with high-end clients spanning diverse verticals, where he meticulously crafts strategies to optimize on and off-site SEO ROI through the seamless integration of content marketing and link building.