You know that social media marketing is important, but do you know what it takes to make a campaign measurably successful?
The Definitive Guide to Social Media Marketing will show you, in great detail, exactly what it takes to build a social media campaign that attracts new customers, builds loyalty, and increases conversions. Exploring tactics related to specific individual platforms like Facebook, Twitter, and LinkedIn, this eBook contains all the information you need to establish or improve your social media campaign.
Written by Jayson DeMers, contributor at Entrepreneur, Forbes, Inc., Search Engine Journal, and other online publications, this eBook is a one-volume piece that will guide you through the trials of social media marketing, from beginning to end.
The eBook kicks off with an all-around summary of what social media marketing strategy is (and isn’t), and why it’s important for modern businesses. You’ll learn the tangible benefits of social media marketing, and the characteristics of brands that can achieve them. The chapter also debunks a popular myth: that social media strategy can only work for some companies.
Facebook is the most popular social network in the world, but it shouldn’t be your only presence—nor is Facebook right for everybody. In this chapter, you’ll learn about what social media profiles are effective for what businesses, and how to select the most valuable platforms for your increase brand awareness.
Most social media strategies fail because their benefits are not measured or interpreted. This chapter covers the objective side of social media advertising, including how to measure data related to your campaign and how to calculate your return on investment (ROI).
Blogging is a core content strategy that complements and supports your social media marketing efforts. In this chapter, you’ll learn why blogging is so crucial to the success of your social media campaign, and how to make the most of your efforts, including:
After reading this chapter, you’ll never be tapped for content ideas again.
Posting on social media isn’t just a matter of typing up whatever’s on your mind and hitting “submit.” In this chapter, you’ll learn which types of posts generate leads and the best results, and how to incorporate your branding into your messaging. You’ll learn why it’s important to humanize your brand, as well as the visual power of images, and at the end of the chapter you’ll gain killer insight into the world of social content with 100 great ideas.
Establishing a presence is only the first step. Chapter 6 introduces you to the world of growing a social following and building loyalty in your audience. You’ll learn:
There are a lot of options out there, and it seems like multiple social media platforms pop up every day. Each is unique in terms of utility, demographics, and ease of use, so it pays to know how to use each one effectively. This chapter covers popular social media marketing platforms including:
Once you’ve built a successful following, it’s time to turn that audience into revenue. The trick to making social media presence a profitable effort is converting your followers into clients. This chapter covers the most successful strategies in turning your target audience into a customer base with:
Your campaign might drag when you first start it, or you could start off strong only to hit a roadblock a few months in. Understanding the factors holding your campaign back is the only way to make a full recovery. This chapter will teach you the most common reasons your campaign could be suffering including:
Finally, this eBook will walk you through the best long-term practices to ensure your continued success in social media. Social media marketing plan is a long-term strategy that only starts rewarding you after months of consistent dedicated effort. In addition to best practices, you’ll learn about:
Are you ready to sink your teeth in? Download the full eBook now for free – a $300 value! All you need to do is enter your email address and first name in the form below:
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