Client Overview

• Client: Rosenthal, Levy, Simon & Sosa
• Industry: Personal injury law
• Market Position: Established litigation firm serving a major metropolitan market
• Engagement Focus: Organic keyword expansion and first-page visibility growth

The Problem

Despite a strong reputation and long-standing market presence, the firm’s organic search visibility did not fully reflect its scale or competitive position.

Key challenges included:

• Limited keyword footprint relative to market size
• Underrepresentation across long-tail and practice-area terms
• Highly competitive legal SERPs, especially in personal injury
• Inconsistent first-page visibility for commercially valuable queries
• Need for sustainable growth, not short-term ranking volatility

The issue was not credibility—it was unlocking latent SEO potential and expanding keyword coverage across the full demand curve.

Strategic Objective

The engagement focused on:

• Expanding the firm’s total ranking keyword universe
• Improving page-one visibility, particularly in positions 1–10
• Strengthening domain-level authority in a competitive legal market
• Delivering measurable growth aligned with long-term SEO stability

The Solution

Digital.Marketing executed a comprehensive SEO growth campaign designed to scale keyword coverage while reinforcing authority.

Keyword Expansion Strategy

• Identified gaps across:
  • Practice-area terms
  • Local and regional modifiers
  • Informational and mid-funnel legal queries
• Prioritized keywords with both ranking opportunity and commercial relevance

On-Site Optimization & Content Alignment

• Optimized existing pages to:
  • Better match search intent
  • Capture additional keyword variations
  • Improve internal linking and topical depth

Authority & Trust Reinforcement

• Supported keyword growth with:
  • Strategic link acquisition
  • Authority-building signals aligned with legal SEO best practices
• Ensured compliance with YMYL and legal industry standards

Execution Highlights

• Focused on scalable keyword growth, not isolated wins
• Balanced content optimization with authority reinforcement
• Avoided aggressive tactics common in legal SEO
• Maintained consistency over an extended execution window

Results (High-Level)

Over the course of the engagement, the firm achieved:

• Keyword growth from 1,672 to 3,300 ranking terms
• Net increase of 520 additional keywords
• First-page (positions 1–3) visibility gains, including new page-one entries
• Domain Authority increase from 23 to 26
• A broader, more defensible organic footprint across practice areas

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Why It Worked

• Focused on coverage expansion, not just ranking a few head terms
• Treated SEO as a portfolio growth problem, not a page-by-page exercise
• Balanced authority, relevance, and compliance in a YMYL category
• Executed with discipline appropriate for legal search environments

Takeaway

In competitive legal markets, sustainable SEO success comes from owning more of the keyword landscape—not just fighting over a handful of terms.

Digital.Marketing helped Rosenthal, Levy, Simon & Sosa significantly expand its organic reach, delivering measurable keyword growth and stronger first-page visibility built to last.

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